What’s all the buzz about Facebook Fan pages?
Unless you have been living under a rock, you have probably heard the buzz about Facebook. Hopefully you have set up a Facebook fan page as well. Check out the top Facebook fan pages here. The fan page is where you can showcase your business, product or service. By joining your fan page, your fans are inviting you to share all you know about your topic or subject. While a normal Facebook profile has a limit of 5000 friend, fan pages have no limit to the number of fans that it can have.
Once you have set up your fan page, the next step may be even more important. Here are a couple of things that you can do to make your fan page work for you.
1. Update regularly. Once someone has joined your fan page, they get your updates in their update stream. This means that if you post a link to your new blog post or listing, all of your fans will see it. Make sure that your post is compelling enough to get people to click through.
2. Spread the word! Make sure that you spread the word about your page.
- Online, via widgets and follow me badges, on your blog, social media profiles and email signature. Yes, your email signature is a great place to let people know where they can find out more information about you or your product.
- Offline, via print marketing, business cards and voicemail. Voicemail is a great place to market to anyone that calls you.
- Word of mouth. With so many people on Facebook, just the mention of Facebook will almost always get a response. This is a great opportunity to meet new people, have something in common, and add to your friends and fans.
- Call to action! Having a phone number or website is more powerful if there is a good reason for the consumer to visit the site. “Visit my website, www.homesokc.com for your free Home Valuation.” Make sure that you deliver what you promise, by putting a prominent link on the home page of your site. Other calls to action would be “Follow me on Twitter at Twitter.com/myredseo” or “Join my Facebook fan page at facebook.com/myredseo”
- Finally, be consistent! Having a fan page, Blog or other social media presence is just the start. Once you establish yourself, you have to update on a regular basis. If your last update or blog post is more than several days ago, the public might assume that you are not concerned with your business, or perhaps you are not in business anymore! This is the opposite of the message you are trying to get out.
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